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Emax Email Appending and Reverse
Email Appending services
will allow you to:
Build new revenue
opportunities
Dramatically increase
traffic to your Web
site
Save money (email
marketing
costs a fraction of direct mail or telemarketing)
Yield a substantially
higher response
rate; adding online marketing to the traditional marketing mix has
consistently
shown higher response rates
Determine results
almost
immediately
Learn more about your
customers’
lifestyles and demographics
Use our custom
analytics to maximize
email ROI (or response
rates)
Capitalize on new
direct marketing
channels
Increase the lifetime
value of your
database
Establish online
relationships with
your customers
resulting in a
higher return on your marketing
investments
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Strengthen
Your Existing Customer Relationships
Our
suite of Append Products allows businesses to take advantage of both
email and traditional advertising vehicles to execute marketing
campaigns and build stronger relationships with their customers.
Email Appending and Reverse Appending can add a vast amount of information
to your database records, including: email and postal addresses,
name, age, income, gender, marital status, dwelling type,
lifestyles, interests and much more. Your enhanced database will
help you build new or increased revenue opportunities and provide
you with the resources to reach your customers more effectively.
Emax Email
Appending Can Offer:
The
largest Email Appending database in the industry with more than 75
million unique email addresses attached to over 200 million postal
records Average match rates of up to 15-30% for consumer files and
up to 5-15% for business files Extended address verification,
allowing us to match a record that has an outdated postal address by
referencing up to 5 years of residential address history.
The Reverse
Email Append Process
While
some companies have been focusing on traditional direct mail and
building an offline database, many companies have been capitalizing
on the power of the Internet, capturing the email addresses of their
web site customers and subscribers. Unfortunately, many of these
companies know nothing more about these individuals other than their
email addresses. Our Reverse Email Appending service provides household
data to companies interested in obtaining more information about
their online customers. This process will allow you to append a
vast amount of information to your email records, including: name,
address, age, income, gender, marital status, dwelling type,
lifestyles, interests and much more.
TotalSource
Data Enhancement™
Our
Email Appending service can help you reach your customers through a new
channel, as well as provide you with a deeper understanding of your
customers. The TotalSource Data Enhancement solution enables
marketers to target and communicate to their customers more
effectively by allowing you to enhance your file with more than 700
powerful data elements. These include: demographic elements,
lifestyle and interest selects, purchase behavior information,
household automotive selects and more.
FOCUS™
While
most companies have a good understanding of their overall customer
characteristics, many do not really understand how their online
customers differ from their traditional offline customers. A FOCUS
(File Overlay Customer Understanding System) Report is an
incredibly powerful tool that profiles your customers by demographic
characteristics, leisure activities, hobbies, interests and
geography. The FOCUS™
report will compare your verified online customers to the rest of
your customer database and to our Lifestyle Census® file. By
obtaining a deeper understanding of your online customers, you will
be able to more effectively reach and target this valuable customer
segment.
Email Append
Credit Prescreening
Our Email Append service allows credit issuers to take advantage of
email marketing with their prescreen credit marketing campaigns. By
combining credit bureau information with Email Append, credit
issuers have the ability to provide firm offers of credit to
credit-qualified consumers over the Internet. |
