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The Bright Spot
in Advertising -
eMail Marketing
"Survey
after survey shows that e-mail marketing is growing at a healthy
pace," says David Hallerman, Senior Analyst at eMarketer and author
of the report. "In an anemic market, that's not just news – its good
news."
DoubleClick projects that email marketing budgets will increase by
17.0% in 2002 – nearly twice the rate of other types of online
marketing, which are expected to gain 9.0%, or TV, print and radio,
which are all expected to decrease. It also reports that 61% of marketers plan to increase their email
marketing budget in 2002, with only 5% decreasing.
Recent
data from e-Dialog backs these figures up, reporting that 55% of the
marketers surveyed say their companies will increase their email
marketing budget this year. The dollars are adding up quickly.
Forrester Research estimates that the total spending for email
marketing services in the U.S. will reach $2 billion by the end of
this year.
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Cost is
one of the major factors driving email marketing's growth. Low cost.
Based on Forrester's numbers for 2002, 430 billion marketing emails
will be sent in the U.S. at a cost of $2.0 billion, and the average
cost of sending a single email is less than half of one cent. Even
as the more costly newsletter and rich media emails increase, the
unit cost is projected to remain under a penny per post, reaching
only 0.72˘ by 2006, far less than direct mail.
Consumers are also driving email growth. While no one likes spam,
consumers actually like getting
product information in their email. In fact, they prefer it to
either mail or telephone contact.
eMax
Marketing can create an email marketing campaign tailored to your
target audience and help you maximize your current customers
spending. You will gain more online buyers by creating an impulse
buy directly to your website. For more information
Email Us.
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